This post is going to teach you a good way to select popular keywords for your eBook.
This is important as it will ensure your writing will be found by the major search engines when people go online to find answers to their queries.
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Keyword Research
By most internet marketers, myself included, this is considered to be the most important
phase of the entire process. Your ultimate goal is to have your own articles and/or
website on top of the Google search results for search terms relevant to the product you
are selling. To be profitable, your keywords need to both be searched for by a fair
number of people each month and also to not have extremely difficult/established
competing websites taking up the spots you want.
“So how do I find good keywords?” For this step, head on over to
https://adwords.google.com/select/KeywordToolExternal.
Next, open up a new tab on your browser (or a new window altogether if you prefer). In this window, use your favorites menu to navigate back to the page of one of the products you were interested in.
Highlight its URL address and then go back to your keyword research tool tab. Click the
bubble that says “Website Content”, and then paste the URL of the product site into the
field given (see below). Now Google's tool will suggest keywords for you based on the
site's content.
Now, press “Get keyword ideas”.
BEFORE YOU BROWSE RESULTS: Go to the dropdown menu on the top right of your
results and select “Exact” rather than “Broad”. You are doing this because we only want
to see how many people are searching for the exact keyword phrase shown. With a
broad match, we are shown the searches for similar keywords which might give us
deceptive search counts for a keyword (for example a keyword might look like it has a
ton of people searching in when in fact people are searching another similar phrase and
targeting the one shown would result in very little traffic).
Now, here's the tough part: How do you choose which are good phrases to go after?
First, take a look at your product. Think, “what would someone looking for my product
search for?”
If your product is a guide for getting rid of acne, a phrase like “home
remedy for acne” or “how to get rid of acne” would be good to target.
Go through the list and copy every phrase that you like into a notepad window (or
something similar if you prefer). Next to the phrase, write down how many searches per
month it gets. This is the “Global Monthly Search Volume” number. In doing this, I like
to stick to phrases that are getting a minimum of 700-800 searches per month, but more
is preferable... To give you an idea of search volume, something searched 3,000 times
per month is looked up about 100 times per day.
When you're done going through the phrases Google suggests for you, don't be afraid
to try your own phrases if you think of some that are relevant but weren't suggested for
you. Any phrase you think would be a searcher willing to buy what you're putting front
of them, put into your notepad.
Alright, once you've got a good little list together (as many keywords as you can find!),
head on over to the Traffic Travis Website. This is a 100% free keyword research tool
we're going to use to evaluate if the keywords you've chosen are ones you can get onto
the top of Google for. Basically, we're evaluating how much competition a phrase has
and how strong it is.
Click the “Download Free” button and go through the steps to get your registration code
and download the program. Don't worry, you can ignore any attempts to sell you the
“Pro Version”, I myself still only use the free one.
How many keywords have you got that are “doable”? You want a lot, dig deep into the keyword
research tool and do your best to find as many keywords as possible. I like to find tons
so that I have lots of ideas when writing articles.You don't want to skimp on keyword
research so don't be afraid to spend some time looking for a product with good
keywords.
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